An ad for what?

I know this is a bit off topic but when I read about this I was disgusted. Our class is talking about community and network, social capital yada yada yada. And I'll be the first to admit I'm not very community or social minded. I think there are too many people in the world and that humans should stop breeding (and yes I could have chosen a more politically correct term there) but I still have some integrity and morals. I might (might? Ok I will go as far) even go as far as to say that the recent birth of octuplets by a woman who already has 6 children is socially irresponsible but when I read this article about an ad for the Superbowl promoting having an affair I thought someone crossed the line. This article is about an ad for a dating site that wants to increase membership. Their tactic is to try to picque the interest of people who are bored or feeling unsatisfied in their marriage. Basically it promotes audultry. The justification they give is that physical intimacy is as important as air and food. Whatever. Maybe if we weren't such a disposable, quick-fix society we wouldn't have this problem. The company is livid that CTV won't air the commercial during the Superbowl. I say good for CTV.